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Affiliate Marketing

UK affiliate networks

Affiliate Marketing Jargon and Frequently Asked Questions (FAQs)

Affiliate marketing is a great way to monetise your web site - learn how to turn your site visitors (traffic) into money.

UK Affiliate Marketing Jargon Buster

Affiliate programs offer rewards for webmasters using the following methods:

Pay per click (PPC)

Every time a new visitor to your site clicks on an advert you get paid. It's typically only a few pennies but if you're getting enough traffic this soon adds up. Google Adsense is the most popular way to earn PPC revenue (see the example in the right margin of our pages).

Pay per lead (PPL)

You get paid when a visitor to your site clicks on an advert and registers or signs up at the merchant's site. These programs pay anything from a few pence upwards, with some programs offering pounds. Most networks offer a selection of Pay Per Lead programs. The GoZing movie survey program, run by Affiliate Window, is suitable for most websites offering your visitors added value while earning you revenue.

Pay per sale (PPS)

You've guessed it, you get paid when a visitor to your site clicks on an advert and buys something from the merchant's site. These programs typically pay a percentage (or fixed fee) which can be anything from 1% on low margin high volume goods up to 15% and beyond for services such as insurance and loans. We particularly enjoy checking out the gadgets on iwantoneofthose and Firebox.com, both affiliate shemes run by DGM.

Some merchant's combine Pay per Click and Pay Per Sale programs and often run special promotions offering higher commission or Pay Per Click rates.

UK Affiliate Marketing Jargon - Statistics Frequently Asked Questions...

Here's a selection of terms affiliates use when evaluating the performance of individual affiliate marketing programs.

EPC

The average payout per hundred clicks. It provides a rough guide to how much you can expect to make for every 100 visitors you send them.

CPM

The cost per 1000 impressions (times the ad is displayed on your site). This is used to evaluate the relative cost of advertising. For example you could purchase a pay per impression banner ad campaign from Zencudo or other ad network.

CTR

This acronymn stands for ClickThrough Ratio and is the number of impressions divided by the number of click-throughs. The higher the CTR the more effective the ad.

Stands for Conversion Ratio and is the number of click-throughs divided by the number of sales/leads. The higher the CR ratio the better.